The expert panel judge asked the budding entrepreneur: "So, you have this great product, but you haven't sold any of them, yet?"
"That's right," said the entrepreneur.
"Excellent. Excellent," the judge replied. "I think we should keep this a secret. It's so valuable that nobody should know about this!"
Talk about a backhanded comment. It is true, though, that some people have more excitement and passion than their "great new product or service" warrants. Business competitions, pitches, and shark tank sessions can be brutal.
But that's the point. It's not "a walk in the park" as one person says in our FRONTcover story.
Read and enjoy. Oh, and you DON'T have to keep our journal a secret. We'd be delighted if you shout about and share the FRONT.
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